Marketing analytics : a machine learning approach
edited by A. Mansurali, P. Mary Jeyanthi.
Palm Bay, Florida : Apple Academic Press, [2023] ©2023
A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.83 MAR 2023 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Marketing > Statistical methods.
- Marketing research.
- Machine learning.
- Marketing > Data processing.
- Language:
- English
- ISBN:
- 9781774910887
- Course:
- BUS532
Marketing Analytics - Bibliography:
- Includes bibliographical references and index.
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