HKSYU Course Resources Search Results

Principles of Marketing (BUS130/233)

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1 - 7 of 7

1. Digital marketing excellence : planning, optimizing and integrating online marketing

Dave Chaffey and PR Smith

BUS130/233

2. Marketing strategy and competitive positioning

Graham Hooley... [and three others]

BUS130/233

3. Essentials of marketing research / Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison

BUS130/233

BUS472

4. Essentials of services marketing

Jochen Wirtz

SW480

BUS130/233

5. Innovation management and new product development

Paul Trott, Portsmouth Business School

BUS304

BUS130/233

6. Principles of marketing

Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina

BUS130/233

BUS304

BUS340

BUS502

7. Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch, San Diego State University

BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330

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