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Consumer Behaviour (BUS360)
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Stephen Barrett ...[et al.]
New York, NY : McGraw-Hill, c2013
Stefan Hoffmann and Payam Akbar
Zubin Sethna
Robert East [and three others]
David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins
George E. Belch & Michael A. Belch, San Diego State University