HKSYU Course Resources

Greg W. Marshall, Mark W. Johnston

Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University of Denver

Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina

George E. Belch & Michael A. Belch, San Diego State University

Leon G. Schiffman, Joseph Wisenblit

Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, R. Bruce Money, Brigham Young University, Mary C. Gilly, Fellow, American Marketing Association, University f California, Irvine, John L. Graham, University of California, Irvine