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Marketing Communications and Brand Management (BUS502)
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BUS502
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BUS304
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George E. Belch & Michael A. Belch, San Diego State University
Michael F. Weigold, William F. Arens
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
Kevin Lane Keller, Vanitha Swaminathan