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Michael D. McKenzie, Robert D. Brooks ; series editors: T. J. Brailsford and R. W. Faff
Sydney, Australia : The McGraw-Hill Companies, c1999
Amy Hanser
Stanford, CA.. : Stanford University Press, 2008
Theodore C. Bestor
Samuel O. Idowu, Kiymet Tunca Çaliyurt, editors
William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD
New York, NY : Mcgraw-Hill, 2020, ©2021
Alexander Chernev
Chicago, IL, USA : Cerebellum Press, 2019
Edited by Robin Nunkoo, Viraiyan Teeroovengadum & Christian M. Ringle
Greg W. Marshall, Mark W. Johnston
Michael R. Solomon, Saint Joseph's University, Greg W. Marshall, Rollins College, Elnora W. Stuart, University of South Carolina Upstate
10. M : marketing
Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University of Denver