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Research Methods and Design (BUS531)

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1. Marketing research

Barry J. Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund

BUS531

2. Business statistics : for contemporary decision-making

Ken Black

Danvers, MA : Wiley, 2023

BUS531

3. Business research methods

Emma Bell, Alan Bryman, Bill Harley

BUS532

BUS320

BUS235

BUS531

4. Marketing research

Alvin C. Burns, Ann Veeck

BUS531

BUS235

5. Business research : a practical guide for students

Jill Collis, Roger Hussey

BUS531

6. Management and business research

Mark Easterby-Smith [and three others]

BUS531

7. Research methods in business studies

Pervez Ghauri, Kjell Grønhaug, Roger Strange

BUS531

8. Handbook of research methods for marketing management

Edited by Robin Nunkoo, Viraiyan Teeroovengadum & Christian M. Ringle

BUS531

9. The generic qualitative approach to a dissertation in the social sciences : a step by step guide

Sandra Kostere and Kim Kostere

BUS531

10. Making sense of data in the media

Andrew Bell...[and four others]

BUS235

BUS531

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