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Customer Insights and Experiences (BUS240)

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1. ABC's of relationship selling through service

Charles M. Futrell, Raj Agnihotri, Michael T. Krush

BUS240

2. Customer relationship management : concepts and technologies

Francis Buttle and Stan Maklan

BUS240

3. Customer service : skills for success

Robert W. Lucas

BUS240

4. Managing customer experience and relationships : a strategic framework

Don Peppers, Martha Rogers

BUS240

5. Marketing real people, real choices

Michael R. Solomon, Saint Joseph's University, Greg W. Marshall, Rollins College, Elnora W. Stuart, University of South Carolina Upstate

BUS240

6. Service operations management

Robert Johnston, Michael Shulver, Nigel Slack, Graham Clark

BUS240

7. Marketing analytics : a practical guide to improving consumer insights using data techniques

Mike Grigsby

BUS532

BUS240

8. Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch, San Diego State University

BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330

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Customer Insights and Experiences (BUS240)

1. ABC's of relationship selling through service

2. Customer relationship management : concepts and technologies

3. Customer service : skills for success

4. Managing customer experience and relationships : a strategic framework

5. Marketing real people, real choices

6. Service operations management

7. Marketing analytics : a practical guide to improving consumer insights using data techniques

8. Advertising and promotion : an integrated marketing communications perspective