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book 1. Artificial neural networks and structural equation modeling : marketing and consumer research applications
edited by Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan
BUS235

book 2. Business research methods
Emma Bell, Alan Bryman, Bill Harley
BUS532

BUS320

BUS235

BUS531

book 3. Marketing research
Alvin C. Burns, Ann Veeck
BUS531

BUS235

book 4. Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
Martin Eisend, Alfred Kuss
BUS235

book 5. Marketing research methods : quantitative and qualitative approaches
Mercedes Esteban-Bravo, Jose Manuel Vidal-Sanz
BUS235

book 6. IBM SPSS statistics 27 step by step : a simple guide and reference
Darren George and Paul Mallery
BUS320

SW441-2

BUS541-2

BUS235

SW252

book 7. Essentials of business research methods
Joe F. Hair Jr., Michael Page, Niek Brunsveld, Adam Merkle, Natalie Cleton
BUS541-2

BUS235

book 8. Making sense of data in the media
Andrew Bell...[and four others]
BUS235

BUS531

book 9. Marketing research : an applied orientation
Naresh K. Malhotra, Georgia Institute of Technology
BUS541-2

BUS531

BUS472

BUS235

book 10. Measurement in marketing
edited by Hans Baumgartner, Bert Weijters
BUS235


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