Essentials of business research methods
Joe F. Hair Jr., Michael Page, Niek Brunsveld, Adam Merkle, Natalie Cleton.
New York : Routledge, 2023.
"Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world." --
Physical items: 2, Online items: 0
Availability
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| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 650.072 ESS 2023 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Business > Research.
- Language:
- English
- ISBN:
- 9781032426280
- Course:
- BUS541-2
Master’s Project - BUS235
Marketing Research - Bibliography:
- Includes bibliographical references and index.
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