HKSYU Course Resources Search Results

Marketing Research (BUS235)

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1. Artificial neural networks and structural equation modeling : marketing and consumer research applications

edited by Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan

BUS235

2. Business research methods

Emma Bell, Alan Bryman, Bill Harley

BUS532

BUS320

BUS235

BUS531

3. Marketing research

Alvin C. Burns, Ann Veeck

BUS531

BUS235

4. Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations

Martin Eisend, Alfred Kuss

BUS235

5. Marketing research methods : quantitative and qualitative approaches

Mercedes Esteban-Bravo, Jose Manuel Vidal-Sanz

BUS235

6. IBM SPSS statistics 27 step by step : a simple guide and reference

Darren George and Paul Mallery

BUS320

SW441-2

BUS541-2

BUS235

SW252

7. Essentials of business research methods

Joe F. Hair Jr., Michael Page, Niek Brunsveld, Adam Merkle, Natalie Cleton

BUS541-2

BUS235

8. Making sense of data in the media

Andrew Bell...[and four others]

BUS235

BUS531

9. Marketing research : an applied orientation

Naresh K. Malhotra, Georgia Institute of Technology

BUS541-2

BUS531

BUS472

BUS235

10. Proposing empirical research : a guide to the fundamentals

Mildred L. Patten and Melisa C. Galvan

BUS235

BUS472

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