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Consumer Psychology (BUS501)
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Michael R. Solomon, Cristel Antonia Russell
Hoboken, N.J. : Pearson., 2024
Lynn R. Kahle, editor-in-chief ; Tina M. Lowrey and Joel Huber, associate editors
Leon G. Schiffman, Joseph Wisenblit
Hazel Huang
Debra L. Stephens
edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz
Bob M. Fennis, Wolfgang Stroebe