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Consumer Psychology (BUS501)

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book 1. APA handbook of consumer psychology
Lynn R. Kahle, editor-in-chief ; Tina M. Lowrey and Joel Huber, associate editors
BUS501

book 2. The psychology of advertising
Bob M. Fennis, Wolfgang Stroebe
BUS501

book 3. Handbook of research methods in consumer psychology
edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz
BUS501

book 4. Consumer psychology : theories & applications
Hazel Huang
BUS501

book 5. Consumer behavior
Leon G. Schiffman, Joseph Wisenblit
BUS304

BUS501

book 6. Consumer behavior : buying, having, and being
Michael R. Solomon, Cristel Antonia Russell
Hoboken, N.J. : Pearson., 2024
BUS130/233

BUS501

BUS502

BUS503

book 7. Essentials of consumer behavior : an applied approach
Debra L. Stephens
BUS501


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