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Research Methods and Design (BUS531)

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11. Marketing research

Alvin C. Burns, Ann Veeck

BUS531

BUS235

12. Marketing research : an applied orientation

Naresh K. Malhotra, Georgia Institute of Technology

BUS541-2

BUS531

BUS472

BUS235

13. Publication manual of the American Psychological Association : the official guide to APA style

14. Research methods and data analysis for business decisions : a primer Using SPSS

James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset

BUS531

15. Research methods in business studies

Pervez Ghauri, Kjell Grønhaug, Roger Strange

BUS531

16. A step-by-step guide to exploratory factor analysis with SPSS

Marley W. Watkins

BUS531

BUS472

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