HKSYU Course Resources Search Results

Consumer Behaviour (BUS360)

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1. Consumer behavior : building marketing strategy

David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins

BUS502

BUS360

2. Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch, San Diego State University

BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330

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