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Principles of Marketing (BUS130/233)
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BUS502
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Michael R. Solomon, Cristel Antonia Russell
Hoboken, N.J. : Pearson., 2024
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
George E. Belch & Michael A. Belch, San Diego State University