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Consumer Psychology (BUS501)
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Subject
Consumer behavior.
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Course
BUS501
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Book
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Michael R. Solomon, Cristel Antonia Russell
Hoboken, N.J. : Pearson., 2024
Lynn R. Kahle, editor-in-chief ; Tina M. Lowrey and Joel Huber, associate editors
Hazel Huang
Debra L. Stephens
edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz
Leon G. Schiffman, Joseph Wisenblit