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Marketing Communications and Brand Management (BUS502)

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book 1. Consumer behavior : building marketing strategy
David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins
BUS502

BUS360

book 2. Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch, San Diego State University
BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330


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