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Marketing Communications and Brand Management (BUS502)
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BUS502
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BUS130/233
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George E. Belch & Michael A. Belch, San Diego State University
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
Michael R. Solomon, Cristel Antonia Russell
Hoboken, N.J. : Pearson., 2024