Home > Subject Guide - Business Administration 

Basic information about Business Administration
This guide provides an overview of the library resources available for Business Administration students.
Programme website
Course Reading
Code Course Name
BUS100Introduction to Business
BUS110I.T. Applications in Business
BUS120Principles and Practice of Management
BUS130/233Principles of Marketing
BUS140Principles of Human Resource Management
BUS200Business Organization and Management
BUS210Legal Environment for Business
BUS217Principles of Corporate Risk Management
BUS220Quantitative Methods for Business
BUS235Marketing Research
BUS240Customer Insights and Experiences
BUS250Organizational Behaviour
BUS251Blockchain for Business
BUS252Introduction to Entrepreneurship
BUS300Auditing & Professional Practice
BUS303Business Communication
BUS304Marketing Strategy
BUS305Operations Management
BUS307Management Information Systems
BUS308Financial Management
BUS309Human Resource Management
BUS310Estate and Retirement Planning
BUS311Contemporary Recruitment and Selection
BUS312Psychological Assessment in HRM
BUS318Game Theory in Business Decision
BUS320Business Research Methods
BUS340Internet and Social Media Marketing
BUS350Supply Chain Finance
BUS351Data Analytics for Marketing
BUS352HR Analytics
BUS360Consumer Behaviour
BUS380Digital Game Marketing
BUS383e-Business Management
BUS385Internet of Things (IoT)
BUS403Creativity, Innovation and Change
BUS404Reward Management
BUS405Hong Kong Taxation and Planning
BUS406Insurance
BUS408Asia Pacific Management Issues
BUS410Investment Analysis and Portfolio Management
BUS411New Venture Creation
BUS412Work and Lifespan Development
BUS413Training and Development
BUS414Employee Well-being
BUS415Cross Cultural Management
BUS417International Business
BUS418Contemporary Issues in Corporate Governance
BUS420Advanced Business Report Writing and Communication
BUS424Issues in Business Practice
BUS440Industrial Relations and Labour Law
BUS460Business Strategy
BUS471Capstone Project I (Internship)
BUS472Capstone Project II (Research Project)
BUS480Business Ethics and Corporate Social Responsibility
BUS483Digital Entrepreneurship
BUS485Electronic Customer Relationship Management (e-CRM)
BUS490Internship
BUS501Consumer Psychology
BUS502Marketing Communications and Brand Management
BUS503Applications of Psychology to Marketing
BUS521Digital Marketing and Internet Consumer Behavior
BUS523Customer Relationship Management
BUS531Research Methods and Design
BUS532Marketing Analytics
BUS540Strategic Innovation and Marketing Management
BUS541-2Master’s Project
Gale Business Insights: Global
Gale Business Insights: Global is a unique source for international business intelligence, offering the most comprehensive and convenient way to find case studies, in-depth statistical data coupled with deep research, and the ability to compare global economies, countries and industries.


 
Gale Business:Entrepreneurship
Gale Business:Entrepreneurship - Mapped to four key business stages — plan, fund, start and manage, this resource covers all major areas of starting and operating a business, including financing, management, marketing, human resources, franchising, accounting, and taxes. More than 850 business plans are included from the Business Plans Handbook series, with new business plans added monthly.

McGraw-Hill eBook Library : Business Collection
McGraw-Hill eBook Library contains e-book titles available in subscribed business collection, including clusters of Business Skills, Career Advice, Entrepreneurship & Small Business Management, Finance & Investing, Human Resources & Training, Leadership & Management, Process Management, Real Estate, Sales & Marketing. Users can create their own accounts, add notes, bookmarks and highlights and print parts of the book for their personal use.

Statista
Statista is one of the world's leading statistics portals offering statistics from over 22,500 sources as well as their own analytics on digital & consumer markets.

ACM Digital Library
ACM Digital Library is a service offered by the Association for Computing Machinery. It includes journals, conference proceedings, magazines and newsletters. The platform provides the full images of journals, magazines, transactions, and conference proceedings. 

GitHub - Open Source Code
GitHub is a web-based platform that serves as a hub for software development. It provides a collaborative environment for developers to work together on projects, track changes, and manage version control. GitHub is widely used for open-source projects, where developers worldwide can contribute code and collaborate on projects. It also offers various features such as bug tracking, project management, and code review tools. GitHub has become an essential tool for modern software development, enabling teams to work together efficiently and effectively.

Kaggle - Dataset
Kaggle is a popular online platform that hosts data science competitions, datasets, and machine learning models. It was founded in 2010 and has since grown into a vibrant community of data scientists, machine learning engineers, and researchers. Kaggle provides a platform for individuals and teams to compete against each other in solving real-world data problems by using machine learning and statistical techniques. The competitions hosted on Kaggle cover a wide range of topics, including image recognition, natural language processing, and predictive modeling. In addition to competitions, Kaggle also provides access to a vast collection of high-quality datasets, notebooks, and tutorials, making it an excellent resource for learning and practicing data science skills. With its strong community and resources, Kaggle has become a go-to platform for data enthusiasts and professionals worldwide.
data.world - Dataset
Data.world is a collaborative platform for data scientists, analysts, and enthusiasts to discover, share, and analyze data. It was founded in 2015 and has since grown into a thriving community of data professionals who use the platform to find and work with data. Data.world offers a variety of features, including a searchable repository of public datasets, tools for data analysis and visualization, and collaboration tools for teams. Users can upload their own datasets, collaborate with others on data projects, and share insights and findings with the broader community. The platform also offers integrations with popular data analysis tools like Tableau, R, and Python. With its focus on collaboration and community, Data.world has become a valuable resource for anyone looking to work with data, from beginners to seasoned professionals.
UC Irvine Machine Learning Repository - Dataset
The UC Irvine Machine Learning Repository is a collection of datasets that are widely used in the machine learning community for research and education purposes. It was created in 1987 as a way to make datasets more widely available to researchers and has since grown to include over 500 datasets. The datasets cover a wide range of topics, including classification, regression, clustering, and recommendation systems. Many of the datasets have been preprocessed and cleaned, making them suitable for use in machine learning experiments. The repository also provides various tools for accessing and working with the data, including software libraries and data visualization tools. With its extensive collection of datasets and resources, the UC Irvine Machine Learning Repository has become a valuable resource for researchers, students, and machine learning practitioners worldwide.
Physical Books
  超完美PPT必備技巧 : 行銷企劃X活動宣傳X業務報告X培訓教材全方位應用
Publication Date : 2022
Call number : 494.6 515 2022
Location : Chinese Book (2/F)
  行銷5.0 : 科技與人性完美融合時代的全方位戰略, 運用MarTech, 設計顧客旅程, 開啟數位消費新商機 = Marketing 5.0 technology for humanity
Publication Date : 2021
Call number : 496 910 2021
Location : Chinese Book (2/F)
  商業構想變現 = Testing business ideas : a field guide for rapid experimentation
Publication Date : 2021
Call number : 494.1 523 2021
Location : Chinese Book (2/F)
  Project management : the ultimate guide to help you master and innovate projects with lean thinking, including how to dominate agile, scrum, kanban, and six sigma
Publication Date : 2020
Call number : 658.404 TOY 2020
Location : English Book (4/F)
  Business intelligence for small and medium-sized enterprises : an agile roadmap toward business sustainability
Publication Date : 2020
Call number : 658.472 RAO 2020
Location : English Book (4/F)
  Agile成功法則:敏捷實作者的解決方案
Publication Date : 2017
Call number : 312.2 509 2017
Location : Chinese Book (2/F)
  敏捷人才管理 : 讓雲端團隊為你工作,運用外部專家精準完成目標 = Agile talent : how to source and manage outside experts
Publication Date : 2016
Call number : 494.3 1310 2016
Location : Chinese Book (2/F)
  SCRUM : 用一半的時間做兩倍的事 = Scrum : the art of doing twice the work in half the time Uniform title Scrum.
Publication Date : 2018
Call number : 494 1204 2018
Location : Chinese Book (2/F)
Chinese eBooks
  高績效獲利團隊:優化合作流程+提升心理安全感=高效學習、有效產出的永續成長團隊
Publication Date : 2023
Access via 華藝電子書 [ebook]
  行銷:商業世界的成功策略
Publication Date : 2022
Access via HyRead [ebook]
  九成顧客全買單的腦神經行銷學:收買大腦, 讓顧客不自覺掏錢買單, 不用「勸敗」照樣大賣
Publication Date : 2022
Access via HyRead [ebook]
  15分鐘寫出爆紅千字文:拆解文章高點閱、高轉發的吸睛原理, 讓寫作興趣成功變現的自我實踐專書
Publication Date : 2022
Access via HyRead [ebook]
  第一本社群行銷實戰攻略:提高營收、創造流量、粉絲激增!從行銷設計、社群經營、到媒體傳播, 一步步教你掌握「網路時代最有效行銷法則」的日常實務工具書, 不花錢、零經驗也能成功打造品牌、締造長紅業績!
Publication Date : 2022
Access via HyRead [ebook]
  因為員工心思太複雜, 所以需要管理心理學:反彈效應×商業炒作×善待對手, 想在商場叱吒風雲, 身為經理人的你不可不知!
Publication Date : 2022
Access via HyRead [ebook]
  優勢管理學:用故事訴說企業管理, 當一個老闆欣賞、下屬愛戴的成功經理人
Publication Date : 2022
Access via HyRead [ebook]
  商業社群建構教科書
Publication Date : 2022
Access via HyRead [ebook]
  圖解創業:一看就懂商業經營
Publication Date : 2021
Access via HyRead [ebook]
  廣告人的行銷法則:專業才懂的消費心理學, 從社群小編到上班族, 在社會走跳必學的101行銷力
Publication Date : 2021
Access via HyRead [ebook]
  量化行銷時代. 二部曲, 貝佐斯與亞馬遜經營團隊都在做 5步驟把你的.行.銷.效.益.變得清晰可見
Publication Date : 2021
Access via HyRead [ebook]
English eBooks
  Data analytics for business : lessons for sales, marketing, and strategy
Publication Date : 2023
Access via EBSCO [ebook]
  Blockchain technology in supply chain management for society 5.0
Publication Date : 2023
Access via EBSCO [ebook]
  Sustainable Marketing, Branding and CSR in the Digital Economy
Publication Date : 2023
Access via DOAB Directory of Open Access Books [ebook]
  Consumption, Sustainability and Everyday Life
Publication Date : 2023
Access via DOAB Directory of Open Access Books [ebook]
  Supply Chain 4.0: New Generation of Supply Chain Management
Publication Date : 2023
Access via DOAB Directory of Open Access Books [ebook]
  Startup, Scaleup, Screwup : 42 Tools to Accelerate Lean and Agile Business Growth
Publication Date : 2022
Access via EBSCO [ebook]
  Selling social : procurement, purchasing, and social enterprises
Publication Date : 2022
Access via Ebook Central Perpetual [ebook]
  Sustainable HRM perspectives on employee relations
Publication Date : 2022
Access via Ebook Central Perpetual [ebook]
  Big data analytics : digital marketing and decision-making
Publication Date : 2020
Access via EBSCO [ebook]