This guide provides an overview of the library resources available for Business Administration students.
Programme website
Programme website
Code | Course Name |
---|---|
BUS100 | Introduction to Business |
BUS110 | I.T. Applications in Business |
BUS120 | Principles and Practice of Management |
BUS130/233 | Principles of Marketing |
BUS140 | Principles of Human Resource Management |
BUS200 | Business Organization and Management |
BUS210 | Legal Environment for Business |
BUS217 | Principles of Corporate Risk Management |
BUS220 | Quantitative Methods for Business |
BUS235 | Marketing Research |
BUS240 | Customer Insights and Experiences |
BUS250 | Organizational Behaviour |
BUS251 | Blockchain for Business |
BUS252 | Introduction to Entrepreneurship |
BUS300 | Auditing & Professional Practice |
BUS303 | Business Communication |
BUS304 | Marketing Strategy |
BUS305 | Operations Management |
BUS307 | Management Information Systems |
BUS308 | Financial Management |
BUS309 | Human Resource Management |
BUS310 | Estate and Retirement Planning |
BUS311 | Contemporary Recruitment and Selection |
BUS312 | Psychological Assessment in HRM |
BUS318 | Game Theory in Business Decision |
BUS320 | Business Research Methods |
BUS340 | Internet and Social Media Marketing |
BUS350 | Supply Chain Finance |
BUS351 | Data Analytics for Marketing |
BUS352 | HR Analytics |
BUS360 | Consumer Behaviour |
BUS380 | Digital Game Marketing |
BUS383 | e-Business Management |
BUS385 | Internet of Things (IoT) |
BUS403 | Creativity, Innovation and Change |
BUS404 | Reward Management |
BUS405 | Hong Kong Taxation and Planning |
BUS406 | Insurance |
BUS408 | Asia Pacific Management Issues |
BUS410 | Investment Analysis and Portfolio Management |
BUS411 | New Venture Creation |
BUS412 | Work and Lifespan Development |
BUS413 | Training and Development |
BUS414 | Employee Well-being |
BUS415 | Cross Cultural Management |
BUS417 | International Business |
BUS418 | Contemporary Issues in Corporate Governance |
BUS420 | Advanced Business Report Writing and Communication |
BUS424 | Issues in Business Practice |
BUS440 | Industrial Relations and Labour Law |
BUS460 | Business Strategy |
BUS471 | Capstone Project I (Internship) |
BUS472 | Capstone Project II (Research Project) |
BUS480 | Business Ethics and Corporate Social Responsibility |
BUS483 | Digital Entrepreneurship |
BUS485 | Electronic Customer Relationship Management (e-CRM) |
BUS490 | Internship |
BUS501 | Consumer Psychology |
BUS502 | Marketing Communications and Brand Management |
BUS503 | Applications of Psychology to Marketing |
BUS521 | Digital Marketing and Internet Consumer Behavior |
BUS523 | Customer Relationship Management |
BUS531 | Research Methods and Design |
BUS532 | Marketing Analytics |
BUS540 | Strategic Innovation and Marketing Management |
BUS541-2 | Master’s Project |
Gale Business Insights: Global is a unique source for international business intelligence, offering the most comprehensive and convenient way to find case studies, in-depth statistical data coupled with deep research, and the ability to compare global economies, countries and industries.
Gale Business:Entrepreneurship - Mapped to four key business stages — plan, fund, start and manage, this resource covers all major areas of starting and operating a business, including financing, management, marketing, human resources, franchising, accounting, and taxes. More than 850 business plans are included from the Business Plans Handbook series, with new business plans added monthly.
McGraw-Hill eBook Library contains e-book titles available in subscribed business collection, including clusters of Business Skills, Career Advice, Entrepreneurship & Small Business Management, Finance & Investing, Human Resources & Training, Leadership & Management, Process Management, Real Estate, Sales & Marketing. Users can create their own accounts, add notes, bookmarks and highlights and print parts of the book for their personal use.
Statista is one of the world's leading statistics portals offering statistics from over 22,500 sources as well as their own analytics on digital & consumer markets.
ACM Digital Library is a service offered by the Association for Computing Machinery. It includes journals, conference proceedings, magazines and newsletters. The platform provides the full images of journals, magazines, transactions, and conference proceedings.
- Auditing
- Blockchain for Business
- Business Communication
- Business Management
- Business Organization
- Business Research Methods
- Business Strategy
- Contemporary Issues in Corporate Governance
- Contemporary Recruitment and Selection
- Consumer Behaviour
- Corporate Risk Management
- Creativity, Innovation and Change
- Cross Cultural Management
- Customer Insights
- Customer Experiences
- Data Analytics for Marketing
- Digital Game Marketing
- e-Business Management
- Estate Planning
- Estate Retirement
- Financial Management
- Game Theory in Business Decision
- Hong Kong Taxation
- Human Resource Management
- HR Analytics
- Industrial Relations
- Insurance
- International Business
- Entrepreneurship
- I.T. Applications in Business
- Business Practice
- Labour Law
- Legal Environment for Business
- Management Information Systems
- Marketing
- Marketing Analytics
- Marketing Research
- Marketing Strategy
- Operations Management
- Organizational Behaviour
- Principles of Management
- Psychological Assessment
- Quantitative Methods for Business
- Reward Management
- Strategic Innovation
- Supply Chain Finance
- Taxation
- Training and Development
- IoT (Internet of Things)
GitHub is a web-based platform that serves as a hub for software development. It provides a collaborative environment for developers to work together on projects, track changes, and manage version control. GitHub is widely used for open-source projects, where developers worldwide can contribute code and collaborate on projects. It also offers various features such as bug tracking, project management, and code review tools. GitHub has become an essential tool for modern software development, enabling teams to work together efficiently and effectively.
Kaggle is a popular online platform that hosts data science competitions, datasets, and machine learning models. It was founded in 2010 and has since grown into a vibrant community of data scientists, machine learning engineers, and researchers. Kaggle provides a platform for individuals and teams to compete against each other in solving real-world data problems by using machine learning and statistical techniques. The competitions hosted on Kaggle cover a wide range of topics, including image recognition, natural language processing, and predictive modeling. In addition to competitions, Kaggle also provides access to a vast collection of high-quality datasets, notebooks, and tutorials, making it an excellent resource for learning and practicing data science skills. With its strong community and resources, Kaggle has become a go-to platform for data enthusiasts and professionals worldwide.
Data.world is a collaborative platform for data scientists, analysts, and enthusiasts to discover, share, and analyze data. It was founded in 2015 and has since grown into a thriving community of data professionals who use the platform to find and work with data. Data.world offers a variety of features, including a searchable repository of public datasets, tools for data analysis and visualization, and collaboration tools for teams. Users can upload their own datasets, collaborate with others on data projects, and share insights and findings with the broader community. The platform also offers integrations with popular data analysis tools like Tableau, R, and Python. With its focus on collaboration and community, Data.world has become a valuable resource for anyone looking to work with data, from beginners to seasoned professionals.
The UC Irvine Machine Learning Repository is a collection of datasets that are widely used in the machine learning community for research and education purposes. It was created in 1987 as a way to make datasets more widely available to researchers and has since grown to include over 500 datasets. The datasets cover a wide range of topics, including classification, regression, clustering, and recommendation systems. Many of the datasets have been preprocessed and cleaned, making them suitable for use in machine learning experiments. The repository also provides various tools for accessing and working with the data, including software libraries and data visualization tools. With its extensive collection of datasets and resources, the UC Irvine Machine Learning Repository has become a valuable resource for researchers, students, and machine learning practitioners worldwide.
高績效獲利團隊:優化合作流程+提升心理安全感=高效學習、有效產出的永續成長團隊 Publication Date : 2023 Access via 華藝電子書 [ebook] |
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行銷:商業世界的成功策略 Publication Date : 2022 Access via HyRead [ebook] |
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九成顧客全買單的腦神經行銷學:收買大腦, 讓顧客不自覺掏錢買單, 不用「勸敗」照樣大賣 Publication Date : 2022 Access via HyRead [ebook] |
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15分鐘寫出爆紅千字文:拆解文章高點閱、高轉發的吸睛原理, 讓寫作興趣成功變現的自我實踐專書 Publication Date : 2022 Access via HyRead [ebook] |
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第一本社群行銷實戰攻略:提高營收、創造流量、粉絲激增!從行銷設計、社群經營、到媒體傳播, 一步步教你掌握「網路時代最有效行銷法則」的日常實務工具書, 不花錢、零經驗也能成功打造品牌、締造長紅業績! Publication Date : 2022 Access via HyRead [ebook] |
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因為員工心思太複雜, 所以需要管理心理學:反彈效應×商業炒作×善待對手, 想在商場叱吒風雲, 身為經理人的你不可不知! Publication Date : 2022 Access via HyRead [ebook] |
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優勢管理學:用故事訴說企業管理, 當一個老闆欣賞、下屬愛戴的成功經理人 Publication Date : 2022 Access via HyRead [ebook] |
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商業社群建構教科書 Publication Date : 2022 Access via HyRead [ebook] |
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圖解創業:一看就懂商業經營 Publication Date : 2021 Access via HyRead [ebook] |
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廣告人的行銷法則:專業才懂的消費心理學, 從社群小編到上班族, 在社會走跳必學的101行銷力 Publication Date : 2021 Access via HyRead [ebook] |
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量化行銷時代. 二部曲, 貝佐斯與亞馬遜經營團隊都在做 5步驟把你的.行.銷.效.益.變得清晰可見 Publication Date : 2021 Access via HyRead [ebook] |
Data analytics for business : lessons for sales, marketing, and strategy Publication Date : 2023 Access via EBSCO [ebook] |
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Blockchain technology in supply chain management for society 5.0 Publication Date : 2023 Access via EBSCO [ebook] |
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Sustainable Marketing, Branding and CSR in the Digital Economy Publication Date : 2023 Access via DOAB Directory of Open Access Books [ebook] |
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Consumption, Sustainability and Everyday Life Publication Date : 2023 Access via DOAB Directory of Open Access Books [ebook] |
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Supply Chain 4.0: New Generation of Supply Chain Management Publication Date : 2023 Access via DOAB Directory of Open Access Books [ebook] |
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Startup, Scaleup, Screwup : 42 Tools to Accelerate Lean and Agile Business Growth Publication Date : 2022 Access via EBSCO [ebook] |
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Selling social : procurement, purchasing, and social enterprises Publication Date : 2022 Access via Ebook Central Perpetual [ebook] |
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Sustainable HRM perspectives on employee relations Publication Date : 2022 Access via Ebook Central Perpetual [ebook] |
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Big data analytics : digital marketing and decision-making Publication Date : 2020 Access via EBSCO [ebook] |