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Data Analytics for Marketing (BUS351)

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1. Business intelligence for small and medium-sized enterprises : an agile roadmap toward business sustainability

Lila Rao-Graham, Maurice L. McNaughton, and Gunjan Mansingh

BUS351

2. Digital analytics for marketing

Marshall Sponder and Gohar F. Khan

BUS351

3. Digital marketing analytics : making sense of consumer data in a digital world

Chuck Hemann, Ken Burbary; [foreword by Jeremiah Owyang]

BUS351

4. Python social media analytics : analyze and visualize data from Twitter, YouTube, GitHub, and more

Siddhartha Chatterjee, Michal Krystyanczuk

BUS351

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