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1. Advanced social media marketing : how to lead, launch, and manage a successful social media program

Tom Funk

[Berkeley, CA] : Apress, c2013

SOC413

2. Digital marketing analytics : making sense of consumer data in a digital world

Chuck Hemann, Ken Burbary; [foreword by Jeremiah Owyang]

BUS351

3. Digital analytics for marketing

Marshall Sponder and Gohar F. Khan

BUS351

4. How to go viral and reach millions : top persuasion secrets from social media superstars, Jesus, Shakespeare, Oprah, and even Donald Trump

Joseph Romm

SOC413

5. Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns

Damian Ryan

GED113

6. Strategic social media : from marketing to social change

L. Meghan Mahoney and Tang Tang

SOC413

7. Social media marketing : the next generation of business engagement

Dave Evans with Jake McKee

Indianapolis, Ind. : Wiley Pub., c2010

BUS521

8. The social media bible : tactics, tools & strategies for business success

Lon Safko

Hoboken, N.J. : John Wiley & Sons, c2012

JOUR395

9. Social media strategy : marketing, advertising, and public relations in the consumer revolution

Keith A. Quesenberry

SOC413

JOUR395

10. Social media in sport : theory and practice

editors, Gashaw Abeza ... [et al.]

JOUR231

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