Digital marketing analytics : making sense of consumer data in a digital world
Chuck Hemann, Ken Burbary; [foreword by Jeremiah Owyang].
New York : Pearson, [2018] ©2018
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| Course Reserve (3/F Special Collection) | 658.87 HEM 2018 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Internet marketing.
- Digital media.
- Social media.
- Marketing > Management.
- Language:
- English
- ISBN:
- 0789759608, 9780789759603
- Course:
- BUS351
Data Analytics for Marketing - Bibliography:
- Includes bibliographical references and index.
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