Social media marketing : the next generation of business engagement
Dave Evans with Jake McKee.
Indianapolis, Ind. : Wiley Pub., c2010.
"Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization." --
Physical items: 1, Online items: 0
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| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.872 EVA 2010 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Internet marketing.
- Social media > Marketing.
- Social marketing.
- Customer relations.
- Publication Year:
- 2010
- Language:
- English
- Published:
- Indianapolis, Ind
- ISBN:
- 9780470634035, 0470634030
- Course:
- BUS521
Digital Marketing and Internet Consumer Behavior - Series:
- Serious skills.
- Bibliography:
- Includes bibliographical references (p. 355-375) and index.
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