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Advertising Copywriting (PRA310)

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1. 十個廣告九個醜

曾錦程, 陳大仁

香港 : 一本堂, 2002

PRA310

2. Hidden persuasion : 33 psychological influence techniques in advertising

Andrews, Van Leeuwen & Van Baaren

PRA310

3. The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett

interviewed by Denis Higgins

New York ; London : McGraw-Hill, c2003

PRA310

4. Ogilvy on advertising

David Ogilvy

London : Wellback, 2020

PRA310

5. Hey, Whipple, squeeze this : the classic guide to creating great ads

Luke Sullivan and Edward Boches

PRA310

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