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book 1. Crawl, walk, run : advancing analytics maturity with Google Marketing Platform
Michael Loban, Alex Yastrebenetsky
BUS521

book 2. Marketing analytics : a machine learning approach
edited by A. Mansurali, P. Mary Jeyanthi
BUS532

book 3. Marketing analytics : statistical tools for marketing and consumer behavior using SPSS
José Marcos Carvalho de Mesquita and Erik Kostelijk
BUS532

book 4. Excel 2019 for advertising statistics: a guide to solving practical problems
by Thomas J. Quirk, Eric Rhiney
BUS220

book 5. Understanding Google analytics for business growth
Scott Jones
[S.l.] : 123 Internet Group, 2021
BUS521

book 6. Applied statistics in business and economics
David P. Doane, Lori E. Seward
ECON114

ECON105

ACCT132

book 7. The essential guide to effect sizes : statistical power, meta-analysis, and the interpretation of research results
Paul D. Ellis
Cambridge ; New York : Cambridge University Press, 2010
CP605

book 8. Statistical techniques in business and economics
Douglas A. Lind (Coastal Carolina University and The University of Toledo), William G. Marchal (The University of Toledo), Samuel A. Wathen (Coastal Carolina University)
ACCT131

ECON114

book 9. Business statistics : for contemporary decision-making
Ken Black
Danvers, MA : Wiley, 2023
BUS531

book 10. Statistics for business and economics : metric version
David R. Anderson [and six others]
GED217


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