HKSYU Course Resources

Understanding Google analytics for business growth

Scott Jones.
[S.l.] : 123 Internet Group, 2021.
"A guide to understanding Google Analytics for every business small or big, this book will give you a practical understanding of web traffic, visitors, and analytics, so you can improve the performance of your website. Learn how to use Google Analytics to run and track successful digital marketing campaigns." --

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Bibliographic Information

Format:
book Book
Author:
Jones, Scott
Subject:
Google Analytics.
Web usage mining > Computer programs.
Internet searching > Statistical services.
Internet marketing.
Internet users > Statistics > Data processing.
Marketing > Management .
Publication Year:
2021
Language:
English
Published:
S.l.
ISBN:
9781980897705
Course:
BUS521
Digital Marketing and Internet Consumer Behavior
Bibliography:
Includes bibliographical references (p.106).

 

 


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