HKSYU Course Resources Search Results

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1. Crawl, walk, run : advancing analytics maturity with Google Marketing Platform

Michael Loban, Alex Yastrebenetsky

BUS521

2. Marketing analytics : a machine learning approach

edited by A. Mansurali, P. Mary Jeyanthi

BUS532

3. Marketing analytics : statistical tools for marketing and consumer behavior using SPSS

José Marcos Carvalho de Mesquita and Erik Kostelijk

BUS532

4. Excel 2019 for advertising statistics: a guide to solving practical problems

by Thomas J. Quirk, Eric Rhiney

BUS220

5. Applied statistics in business and economics

David P. Doane, Lori E. Seward

ECON114

ECON105

ACCT132

6. Statistical techniques in business and economics

Douglas A. Lind (Coastal Carolina University and The University of Toledo), William G. Marchal (The University of Toledo), Samuel A. Wathen (Coastal Carolina University)

ACCT131

ECON114

7. Statistics for business and economics : metric version

David R. Anderson [and six others]

GED217

8. Discovering statistics using IBM SPSS statistics

Andy Field

PSY501

CP516

9. Research methods and data analysis for business decisions : a primer Using SPSS

James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset

BUS531

10. Fundamental statistics for the behavioral sciences

David C. Howell, University of Vermont

PSY103

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