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book 1. Sports marketing and the psychology of marketing communication
edited by Lynn R. Kahle, Chris Riley
East Sussex : Psychology Press, c2004
JOUR231

book 2. Integrated advertising, promotion, and marketing communications
Kenneth E. Clow, Donald Baack
PRA420

book 3. Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch, San Diego State University
BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330


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