HKSYU Course Resources Search Results

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1. Zag : the number-one strategy of high-performance brands : a whiteboard overview

by Marty Neumeier

Berkeley, Calif. : AIGA : New Riders, c2007

PRA430

2. Strategic brand management : building, measuring, and managing brand equity

Kevin Lane Keller, Vanitha Swaminathan

BUS304

BUS502

GEB102

3. Brand New China : Advertising, Media, and Commercial Culture

Jing Wang

Cambridge, Mass. : Harvard University Press, 2008

GEB109

4. No logo : no space, no choice, no jobs

Naomi Klein

New York : Picador, 2010, c2009

SOC403

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