HKSYU Course Resources

Zag : the number-one strategy of high-performance brands : a whiteboard overview

by Marty Neumeier.
Berkeley, Calif. : AIGA : New Riders, c2007.

Availability

At the library
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Bibliographic Information

Format:
book Book
Author:
Neumeier, Marty
Subject:
Brand name products.
Brand name products > Planning.
Publication Year:
2007
Language:
English
Published:
Berkeley, Calif
ISBN:
9780321426772, 0321426770
Course:
PRA430
Audio-Visual Production in Public Relations and Advertising
Note:
The title proper, other title information and statement of responsibility spread into four pages.
Bibliography:
Includes bibliographical references (p. 159-167) and index.

 

 


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