Zag : the number-one strategy of high-performance brands : a whiteboard overview
by Marty Neumeier.
Berkeley, Calif. : AIGA : New Riders, c2007.
Physical items: 1, Online items: 0
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Location | Call number | Status |
---|---|---|
Course Reserve (3/F Special Collection) | 658.827 NEU 2007 | Available |
Location | Call number | Status |
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barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
- Book
- Subject:
- Brand name products.
- Brand name products > Planning.
- Publication Year:
- 2007
- Language:
- English
- Published:
- Berkeley, Calif
- ISBN:
- 9780321426772, 0321426770
- Course:
- PRA430
Audio-Visual Production in Public Relations and Advertising - Note:
- The title proper, other title information and statement of responsibility spread into four pages.
- Bibliography:
- Includes bibliographical references (p. 159-167) and index.
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