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book 1. Crawl, walk, run : advancing analytics maturity with Google Marketing Platform
Michael Loban, Alex Yastrebenetsky
BUS521

book 2. Marketing analytics : a machine learning approach
edited by A. Mansurali, P. Mary Jeyanthi
BUS532

book 3. Marketing analytics : statistical tools for marketing and consumer behavior using SPSS
José Marcos Carvalho de Mesquita and Erik Kostelijk
BUS532

book 4. Excel 2019 for advertising statistics: a guide to solving practical problems
by Thomas J. Quirk, Eric Rhiney
BUS220

book 5. Understanding Google analytics for business growth
Scott Jones
[S.l.] : 123 Internet Group, 2021
BUS521


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