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Consumer Psychology (BUS501)
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BUS501
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Consumers
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Lynn R. Kahle, editor-in-chief ; Tina M. Lowrey and Joel Huber, associate editors
Hazel Huang
Debra L. Stephens
edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz
Bob M. Fennis, Wolfgang Stroebe
Michael R. Solomon, Cristel Antonia Russell
Hoboken, N.J. : Pearson., 2024