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Advertising Strategy and Design (PRA330)

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1. The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Pete Barry

PRA330

2. Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch, San Diego State University

BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330

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