HKSYU Course Resources Search Results

Marketing Communications and Brand Management (BUS502)

You searched for: Keyword BUS502 Resource Type Book Language English Subject Advertising

1 - 2 of 2

1. Contemporary advertising and integrated marketing communications

Michael F. Weigold, William F. Arens

BUS304

BUS502

2. Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch, San Diego State University

BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330

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