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Marketing Analytics (BUS532)
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Stefan Papp ... [et al.]
Munich, Germany : Carl Hanser Verlag, 2022
Kimberly A. Neuendorf
Thousand Oaks, Calif. ; London : SAGE, c2017
Joseph F. Hair, Jr., Marko Sarstedt, Christian M. Ringle, Siegfried P. Gudergan
Robert K. Yin
Taylor R. Brown
Gabe Ignatow, University of North Texas, Rada F. Mihalcea, University of Michigan
edited by A. Mansurali, P. Mary Jeyanthi
José Marcos Carvalho de Mesquita and Erik Kostelijk
Timothy Z. Keith
Joseph F. Hair...[and three others]