HKSYU Course Resources

The content analysis guidebook

Kimberly A. Neuendorf.
Thousand Oaks, Calif. ; London : SAGE, c2017.

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Bibliographic Information

Format:
book Book
Author:
Neuendorf, Kimberly A.
Subject:
Content analysis (Communication)
Sociology > Research > Methodology.
Publication Year:
2017
Language:
English
Published:
Thousand Oaks, Calif, London
ISBN:
9781412979474, 1412979471
Course:
BUS532
Marketing Analytics
Bibliography:
Includes bibliographical references (p. 328-403) and index.

 

 


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