HKSYU Course Resources

The handbook of data science and AI : generate value from data with machine learning and data analytics

Stefan Papp ... [et al.]
Munich, Germany : Carl Hanser Verlag, 2022.
"The book approaches the topic of data science from several sides. Crucially, it will show you how to build data platforms and apply data science tools and methods. Along the way, it will help you understand - and explain to various stakeholders - how to generate value from these techniques, such as applying data science to help organizations make faster decisions, reduce costs, and open up new markets. Furthermore, it will bring fundamental concepts related to data science to life, including statistics, mathematics, and legal considerations. Finally, the book outlines practical case studies that illustrate how knowledge generated from data is changing various industries over the long term. " --

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Bibliographic Information

Format:
book Book
Subject:
Artificial intelligence.
Big data.
Publication Year:
2022
Language:
English
Published:
Munich, Germany
ISBN:
9781569908860
Course:
BUS532
Marketing Analytics
Bibliography:
Includes bibliographical references and index.

 

 


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