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Marketing Communications and Brand Management (BUS502)

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book 1. Consumer behavior : building marketing strategy
David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins
BUS502

BUS360

book 2. Consumer behavior : buying, having, and being
Michael R. Solomon, Cristel Antonia Russell
Hoboken, N.J. : Pearson., 2024
BUS130/233

BUS501

BUS502

BUS503


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