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Principles of Marketing (BUS130/233)

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book 1. Essentials of marketing
William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD
New York, NY : Mcgraw-Hill, 2020, ©2021
BUS130/233

BUS240

book 2. Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch, San Diego State University
BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330


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