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Customer Insights and Experiences (BUS240)

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1. Essentials of marketing

William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD

New York, NY : Mcgraw-Hill, 2020, ©2021

BUS130/233

BUS240

2. Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch, San Diego State University

BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330

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