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Principles of Marketing (BUS130/233)

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book 1. Innovation management and new product development
Paul Trott, Portsmouth Business School
BUS304

BUS130/233

book 2. Principles of marketing
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
BUS130/233

BUS304

BUS340

BUS502

book 3. Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch, San Diego State University
BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330


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