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Integrated Marketing Strategies & Planning (PRA420)

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1. Integrated advertising, promotion, and marketing communications

Kenneth E. Clow, Donald Baack

PRA420

2. Hacking growth : how today's fastest-growing companies drive breakout success

Sean Ellis and Morgan Brown

PRA420

3. Digital marketing : strategic planning & integration

Annmarie Hanlon

BUS521

BUS340

PRA420

4. Growth hacker marketing : a primer on the future of PR, marketing, and advertising

Ryan Holiday

London : Profile Books Ltd., 2014

PRA420

5. The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses

Eric Ries

New York : Crown Business, c2011

PRA420

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