HKSYU Course Resources

The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses

Eric Ries.
New York : Crown Business, c2011.

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Bibliographic Information

Format:
book Book
Author:
Ries, Eric, 1978-
Subject:
New business enterprises.
Consumers' preferences.
Organizational effectiveness.
Publication Year:
2011
Language:
English
Published:
New York
ISBN:
9780307887894, 0307887898
Course:
PRA420
Integrated Marketing Strategies & Planning
Bibliography:
Includes bibliographical references and index.

 

 


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