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1. Marketing analytics : a machine learning approach

edited by A. Mansurali, P. Mary Jeyanthi

BUS532

2. Be data literate : the data literacy skills everyone needs to succeed

Jordan Morrow

GED111

3. Artificial neural networks and structural equation modeling : marketing and consumer research applications

edited by Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan

BUS235

4. Marketing analytics : statistical tools for marketing and consumer behavior using SPSS

José Marcos Carvalho de Mesquita and Erik Kostelijk

BUS532

5. Text mining : a guidebook for the social sciences

Gabe Ignatow, University of North Texas, Rada Mihalcea, University of Michigan

FINT300

6. Understanding Google analytics for business growth

Scott Jones

[S.l.] : 123 Internet Group, 2021

BUS521

7. The coding manual for qualitative researchers

Johnny Saldaña

CP605

BUS532

8. Social media mining : an introduction

Reza Zafarani, Arizona State University, Tempe, Mohammad Ali Abbasi, Arizona State University, Tempe, Huan Liu, Arizona State University, Tempe

SOC413

9. NVivo 12 essentials : your guide to the world's most powerful data analysis software

by Bengt M. Edhlund & Allan G. McDougall

SOC221B

10. Practical statistics for data scientists : 50+ essential concepts using R and Python

Peter Bruce, Andrew Bruce, and Peter Gedeck

ADS130

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