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Market surveys United States.
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David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins
Frederic S. Mishkin, Graduate School of Business, Columbia University, Stanley G. Eakins, East Carolina University
Phillip Brown, Hugh Lauder, and David Ashton
New York : Oxford University Press, 2012
edited by Lynn R. Kahle, Chris Riley
East Sussex : Psychology Press, c2004