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book 1. Marketing 5.0 : technology for humanity
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
PRA460

book 2. Principles of marketing
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
BUS130/233

BUS304

BUS340

BUS502


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