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Consumer behavior United States Case studies.
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David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins
Barbara Herlihy, Gerald Corey
Sara Bongiorni
Hoboken, N.J. : John Wiley & Sons, c2007
John V. Thill, Courtland L. Bovée
Charles W.L. Hill, University of Washington – Foster School of Business, Melissa A. Schilling – Stern School of Business, Gareth R. Jones
James Alan Fox, Jack Levin, Emma E. Fridel
James Alan Fox, Jack Levin, Emma E. Fridel
Michael C. Knapp
Paul Eggen, University of North Florida, Don Kauchak, University of Utah