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Consumer behavior United States Case studies.
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David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins
Barbara Herlihy, Gerald Corey
John V. Thill, Courtland L. Bovée
Charles W.L. Hill, University of Washington – Foster School of Business, Melissa A. Schilling – Stern School of Business, Gareth R. Jones
James Alan Fox, Jack Levin, Emma E. Fridel
James Alan Fox, Jack Levin, Emma E. Fridel
Michael C. Knapp
Paul Eggen, University of North Florida, Don Kauchak, University of Utah
John V. Thill, Chairman and Chief Executive Officer, Global Communication Strategies, Courtland L. Bovée, Professor of Business Communication, C. Allen Paul Distinguished Chair, Grossmont College
Rachel Monroe