HKSYU Course Resources Search Results

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1. Corporate communication

Paul A. Argenti

ENG212

2. Corporate communication : a guide to theory & practice

Joep Cornelissen

ENG212

3. Ethics in business communication : new challenges in the digital world

Verónica González-Araujo, Roberto-Carlos Álvarez-Delgado, Ángel Sancho-Rodríguez (eds.)

BUS303

OnlineAvailable online

4. Ongoing crisis communication : planning, managing, and responding

W. Timothy Coombs, Texas A&M University

PRA450

5. Exploring public relations and management communication

Ralph Tench, Stephen Waddington

PRA320

6. Business and professional communication : putting people first

Kory Floyd, Peter W. Cardon

ECON460

7. 說故事的領導 : 說出一個好故事, 所有人都會跟你走! =Lead with a story:a guide to crafting business narratives that captivate, convince, and inspire

保羅．史密斯著 ; 高子梅譯

台北市 : 如果出版事業股份有限公司, 2014

JOUR205

JOUR310

8. Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire

Paul Smith

New York : American Management Association, c2012

GEB105

9. The story factor : inspiration, influence, and persuasion through the art of storytelling

Annette Simmons

JOUR310

JOUR205

10. The leader's guide to storytelling : mastering the art and discipline of business narrative

Stephen Denning

GEB105

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